Both had seen cupcakes as the ‘it’ thing and were growing. Perth had a couple here and there but weren’t as great as they thought it could be. Being in uni, they decided there was no other perfect opportunity to start a home business, to see if it could succeed.
Everything happened so quickly; recipe testing, cupcake eating, research, branding, equipment buying, turning the house upside down to make space. Business took off from attending markets and orders. They soon outgrew the little home oven, and Jenny couldn’t handle the large quantities, since at the time and till this day, David could only help in the kitchen by washing the dishes.
They decided it was time to expand into their first store / commercial kitchen! It wasn’t easy, mistakes were made and lessons learnt. After 6 months of planning, countless revisions and a never-ending mountain of paper work they finally reached their goal – Their very first cupcake store!